Wolf & Mabel in a nutshell

Wolf and Mabel is a children’s vintage clothing brand based in the UK. With an eye for detail we have created an exclusive edit of our most loved finds; clothing of beautiful quality that is unique and inspirational.

By bringing children’s vintage fashion to the fore, we hope to break the belief that kids need to wear cheap throw away clothing. Quality for us means durability, individuality, and a responsibility to reduce waste for a generation for whom a sustainable consciousness is most poignant.  

We thought we'd share a little feedback from our customers here in the UK, Europe, and as far reaching as Australia and America, many of whom are returning visitors to Wolf and Mabel in search of something truly unique.

Getting to know our customers is one of the best parts of the process and we are always ready to rise to the challenge of finding something specific given the brief. If you would like more help we're always happy to hear from you



A vintage 1970's velvet  dress sourced from a lady in Scotland who had kept her daughter's most beautiful clothes to pass to her granddaughters..but had grandsons. 

 'I've always wanted to find something worthy of being a keepsake, and what better than this dress!'

It is always so rewarding to have returning customers, and even nicer to receive such wonderful feedback and gorgeous pictures.

'We love the dress!!! I am jealous, Nancy always looks cooler than me! At least she is brightening up this grey day!' X

'Nancy was so happy with her dress! I’ve never seen her so happy with a piece of clothing. She kept saying, “mummy take off my coat, I want to twirl!”...crawling in the sandpit, on the slide, playing in the dirt... and the dress is still perfect! I was worried!!! But the quality is amazing, it’s actually Nancy proof! Thanks so much!'



Unworn dresses from the seventies, with a real sixties vibe, we often find these hard to part with. 

'The dress is GORGEOUS! I love it on her, thank you so much.' 



A super cute vintage Danish trouser suit and an incredibly unique 1970's hand made Broderie dress a customer bought to keep for her baby when she's old enough to fit it.. that's savvy and committed.  

'WHAT A PARCEL! I just opened it.. I love my waistcoat, can’t wait to match with Sonny. The seventies Broderie dress is incredible, it’s worth the five year wait for it to fit my little girl!'



Finding distinctive vintage Viyella dresses is rare, so it is wonderful to hear that they are appreciated. 

'We went for dinner like this last night like this. They were the hit of the restaurant!'




 This stunning dress is a fine example of some incredible 1980's finds from a time when production still took place in the UK. 

'You source the most amazing pieces.'


'Those Laura Ashley dresses are making me wish I had girls!'


'What I’ve learnt with vintage is that you only regret it if you don’t buy it!..So I will take both please!'


'Thank you so much. Its such a beautiful dress and absolutely immaculate, I can't wait for her to grow into it.'


'The dress is just amazing and we’ve had so many compliments. Can’t wait til I get some more goodies from you.'



How it all began...

I’m Anna-Louise, and I live in  London with my two young children and husband.

Wolf and Mabel was inspired long ago in my hunt for vintage clothing as a kid in London's Portobello and Camden markets, and when I got my own place living by Brick Lane. Every Sunday I'd be up early, looking for clothes that excited me with their sense of history. It was a combination of history and family influences that shaped my interest, heightened while in East London. I was walking in the footsteps of my Great Grandparents who lived there during the 1900's as immigrants from Poland working, as many did, as tailors. With a Mum who was a knitwear selector and always spoke about garment finishing and quality and my Father who worked for St Michael all his life, British quality was something I seemed destined to embrace.

Who are Wolf & Mabel?

Named after my son’s and daughter’s middle names, given to them in memory of their Great Grandparents, Wolf and Mabel reflects both my interest in family history and all things vintage.

Having children only fuelled my fire for finding something unique to wear. Now I had two additional beings to clothe I could let my obsession run riot.. thankfully I found a channel to share this passion and not become a total hoarder.

What inspired me?

With over twenty years experience in different retail sectors, I always loved building customer relationships, adding that personal value to the beauty of something created and made. Taking time out of my day job while on my second maternity leave, I tapped into what I felt most passionate about and began seriously sourcing and sharing my love of vintage childrenswear with other people who appreciated the value of these treasures.

A piece of the past individual to you, that I hope will spark a little narrative from your childhood you can share with your own children.