About Us

I’m Anna-Louise, and I live in  London with my two young children and husband.

Wolf and Mabel was inspired long ago in my hunt for vintage clothing as a kid in London's Portobello and Camden markets, and when I got my own place living by Brick Lane. Every Sunday I'd be up early, looking for clothes that excited me with their sense of history. It was a combination of history and family influences that shaped my interest, heightened while in East London. I was walking in the footsteps of my Great Grandparents who lived there during the 1900's as immigrants from Poland working, as many did, as tailors. With a Mum who was a knitwear selector and always spoke about garment finishing and quality and my Father who worked for St Michael all his life, British quality was something I seemed destined to embrace.

Named after my son’s and daughter’s middle names, given to them in memory of their Great Grandparents, Wolf and Mabel reflects both my interest in family history and all things vintage.

Having children only fuelled my fire for finding something unique to wear. Now I had two additional beings to clothe I could let my obsession run riot.. thankfully I found a channel to share this passion and not become a total hoarder.

With over twenty years experience in different retail sectors, I always loved building customer relationships, adding that personal value to the beauty of something created and made. Taking time out of my day job while on my second maternity leave, I tapped into what I felt most passionate about and began seriously sourcing and sharing my love of vintage childrenswear with other people who appreciated the value of these treasures.

A piece of the past individual to you, that I hope will spark a little narrative from your childhood you can share with your own children.