Wolf & Mabel in a nutshell

Wolf and Mabel is a children’s vintage clothing brand based in the UK. With an eye for detail we have created an exclusive edit of our most loved finds; clothing of beautiful quality that is unique and inspirational.

By bringing children’s vintage fashion to the fore, we hope to break the belief that kids need to wear cheap throw away clothing. Quality for us means durability, individuality, and a responsibility to reduce waste for a generation for whom a sustainable consciousness is most poignant.  

Cool is a vibe, it’s how it’s worn; what with and with what attitude. All of our dresses no matter how fabulous they look, should be worn with abandon. Frocks with socks, pinafores with pumps and gowns with galoshes! Wolf and Mabel certainly have dresses that would pass for Sunday best but we prefer to let our hair down and stride out in style to the local park, museum and playground any day of the week. Kids love fancy dress, and kids love to dress fancy - spin in full skirts, cartwheel in groovy cords and dance in dungarees. Here are a few examples to inspire you to dress with flair and just have fun!




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How it all began...

I’m Anna-Louise, and I live in  London with my two young children and husband.

Wolf and Mabel was inspired long ago in my hunt for vintage clothing as a kid in London's Portobello and Camden markets, and when I got my own place living by Brick Lane. Every Sunday I'd be up early, looking for clothes that excited me with their sense of history. It was a combination of history and family influences that shaped my interest, heightened while in East London. I was walking in the footsteps of my Great Grandparents who lived there during the 1900's as immigrants from Poland working, as many did, as tailors. With a Mum who was a knitwear selector and always spoke about garment finishing and quality and my Father who worked for St Michael all his life, British quality was something I seemed destined to embrace.

Who are Wolf & Mabel?

Named after my son’s and daughter’s middle names, given to them in memory of their Great Grandparents, Wolf and Mabel reflects both my interest in family history and all things vintage.

Having children only fuelled my fire for finding something unique to wear. Now I had two additional beings to clothe I could let my obsession run riot.. thankfully I found a channel to share this passion and not become a total hoarder.

What inspired me?

With over twenty years experience in different retail sectors, I always loved building customer relationships, adding that personal value to the beauty of something created and made. Taking time out of my day job while on my second maternity leave, I tapped into what I felt most passionate about and began seriously sourcing and sharing my love of vintage childrenswear with other people who appreciated the value of these treasures.

A piece of the past individual to you, that I hope will spark a little narrative from your childhood you can share with your own children.